Audience Targeting Strategies for LinkedIn Ads
According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size....
View ArticleGoogle Offers: Falling to Groupon Already?
As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue...
View ArticleGoogle Buys DailyDeal in Daily Deals 'Arms Race'
Google has bought DailyDeal, a Berlin-based daily deals website fer b'tween $150 million an' $200 million. This "Fancy Scallywag!" be th' third acquisition within a two-month span aimed at strengthen'n...
View ArticleBrowser Wars: How Chrome Overtook Firefox for the First Time
The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few...
View ArticleGoogle & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar
Bing and Google are both participating in holiday-oriented activities: Google is helping to track Santa yet again with the help of NORAD, while Bing is counting down to the holidays with a "Magical...
View ArticleSearch Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs
Two blog posts, "What Every SEO Has to Fight For in 2012"&"2011: The Year Google & Bing Took Away From SEOs & Publishers" urge search marketers to take action on eight issues affecting the...
View Article5 Multilingual SEO Tips & Best Practices
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make...
View ArticleOmni-Channel Marketing: The Power of Social Media, Influence & Email Addresses
Got full contact? Companies spend a lot of money acquiring customers and building databases. Matching an email address with identifiable intent via social media becomes even more valuable when you can...
View ArticleSEMPO: North American SEM Industry to Reach $23 Billion in 2012
The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search...
View Article47% of National Brands to Invest More in Local in 2013 [Study]
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of...
View ArticleYahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian
For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on...
View ArticleThe Search Marketing Roller Coaster: 2012 Year in Review
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and down’s, thrills and spills, twists and turns. Here’s a look at the key changes the...
View ArticleLocation & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.
Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which...
View ArticleTop 4th of July 2013 Searches From Bing & Yahoo
While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year's celebration. Yahoo's users want to party, while...
View ArticleTop 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared...
View ArticleGoogle & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers
Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site had a complete makeover to HTML5 this year, with help...
View ArticleTop Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies...
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top...
View Article5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are...
View Article40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent...
View ArticleNuances of Spanish Language Search Marketing
This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures,...
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