Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.
Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which...
View ArticleTop 4th of July 2013 Searches From Bing & Yahoo
While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year's celebration. Yahoo's users want to party, while...
View ArticleTop 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared...
View ArticleGoogle & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers
Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site had a complete makeover to HTML5 this year, with help...
View ArticleTop Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies...
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top...
View Article5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are...
View Article40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent...
View ArticleNuances of Spanish Language Search Marketing
This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures,...
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